ProChile Ñuble unveiled a broad program of international promotion activities for the second semester of 2026, thanks to the support of the Regional Government. "This collaboration has been key to driving a series of activities that will allow regional companies to strengthen their presence in strategic markets and generate new opportunities for regional products," stated Matías Mandiola, director of ProChile Ñuble.
"Increasing the value of regional exports will not only provide more foreign currency but will also bring more employment and economic growth," he added.
The schedule includes international fairs, business roundtables, business meetings, and trade missions to be held between June and November in countries such as Colombia, Brazil, Mexico, Peru, Spain, and the United States, in addition to initiatives aimed at the internationalization of innovative companies.
"One of the central focuses will be supporting the forestry sector of Ñuble, for which we will conduct a tour to Central America for the first time, culminating in Colombia with attendance at the Latam 2026 Business Meeting in August," he stated.
Also noteworthy are activities such as the Europe, Africa, and Middle East Business Roundtable, participation in Wine Expo BH and ProWine Sao Paulo in Brazil, as well as Chile Wine Day in Mexico and Cheers to Chile in Peru, focused on positioning the regional wine and food offerings. The agri-food sector will also be present at major international events such as Expo Agrofuturo (from October 21 to 23), opportunities that will allow companies from Ñuble to present their products and services to potential buyers, distributors, and investors from different markets.
Added to this are activities such as the Innovation Summit Mexico and Web Summit Lisbon 2026, both to be held in November, considered among the most relevant technology gatherings in the world.
"Creative industries will also have a prominent space. Companies and professionals linked to music can participate in international meetings such as BIME Bilbao, in Spain, (from October 27 to 31)," expressed Mandiola.
In the tourism sector, ProChile Ñuble has scheduled two visits from international tour operators. The initiative includes the visit of representatives from Brazil, Colombia, Peru, Mexico, and Argentina. The first will take place in August, while the second is scheduled for November.
Mandiola emphasized that "this portfolio of activities reflects the institutional commitment to market diversification and expanding opportunities for companies in the region. The agenda seeks to strengthen the international competitiveness of Ñuble's exporters, promote new sectors with global potential, and consolidate the presence of the regional offering in high-value markets."
Source:La Discusión
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